At this point in time, bubble tea was served in a cocktail glass,3 and customers drank the beverage sitting down in cafes or bubble tea huts.4 Bubble Tea Garden, in particular, served flavours such as Pearl Red Bubble Tea, Yam Shake, Honey Egg Yolk, Whisky Red Tea and Honey Peppermint.5 It attracted many students, largely Chinese-speaking and who came in groups, partly because it had a message board for customers to express their thoughts and communicate with one another.6Food fadAlthough bubble tea was well received, notably among the youth, when it was first introduced, it was only in 2001 that it became phenomenally popular. Additionally, they can be ordered with fruit or boba, both of which are high in added sugar. The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry. The manufacturers or entrepreneurs in the boba tea industry are venturing into the launch of their own restaurants/cafes to attract consumers and fortify their market presence. Need to talk to an expert? Moreover, increase in disposable income and economic growth in advanced & emerging economies support the market growth. Bubble tea drinks are designed to appeal to younger consumers as a way for brands to be part of viral food trends. The global bubble tea market was valued at US$1.96 billion (S$2.67 billion) in 2016 and is projected to reach US$3.21 billion by 2023, according to research firm Allied Market Research. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. To use individual functions (e.g., mark statistics as favourites, set The rise of bubble tea, one of Taiwan's most beloved beverages The bubble tea industry was valued at $2.2 billion in 2019. As a result, bubble tea lost its popularity by 2003 and many shops folded. In addition, recently many Chinese brands have entered the region, it added. On Deliveroo, bubble tea is the most popular item in its beverage category, with users ordering 385,000 cups in 2018. Although the drink was originally created in Taiwan, its signature ingredient is primarily grown in Nigeria, Thailand, Indonesia, and Brazil. Junction. The adoption of bubble tea has been quite high in mature regions such as the U.S., Canada, and Germany while emerging countries such as China, Brazil, and India are catching up quickly. Of the 30 countries that enjoy bubble tea, most are in Asia. Available: https://www.statista.com/statistics/1112472/singapore-bubble-tea-consideration-factors/, Important factors when considering a bubble tea purchase in Singapore in 2020, Available to download in PNG, PDF, XLS format, Latin America: largest yerba mate exporters 2020, by value, Latin America: leading yerba mate importers 2020, Argentina: yerba mate per capita consumption 2013-2018, Argentina: yerba mate export volume 2010-2018, Argentina: yerba mate import volume 2010-2018, Brazil: harvested hectarage of yerba mate 2013-2019, Brazil: yerba mate export value 2010-2022, Brazil: yerba mate leading export destinations 2022, Brazil: yerba mate import value 2013-2020, Paraguay: yerba mate export value 2010-2018, Paraguay: yerba mate export volume 2010-2018, Paraguay: yerba mate export volume 2018, by country, Paraguay: yerba mate import volume 2010-2018, Uruguay: yerba mate import value 2013-2018, Mexico: yerba mate import value 2012-2018, Bolivia: yerba mate import value 2013-2018, Cost of one cup of bubble tea Singapore 2018, by major brand, Favorite coffee and tea drinks in Germany 2019-2021, Share of past-day tea consumers in Canada 2009-2020, Share of Americans who drink Nestea 2018, by age, Share of past-day tea consumers in Canada 2011-2013, by age, Consumption of specialty teas by consumers aged 25-34 years and 55+ consumers UK 2016, Bubble tea orders as share of daily orders on GrabFood Indonesia 2018, How people take their tea in the United Kingdom (UK) in 2014, by region, Market value of RTD tea in ASEAN by country 2015/2020, Types of functional beverages tried among consumers in Vietnam 2019, by gender, Frequency of drinking functional beverages in Vietnam 2019, Main factors for buying non-alcoholic beverages in Vietnam 2019, by age, Tapioca and substitutes import value to Japan 2020, by region, Tapioca and substitutes import volume to Japan 2021, by region, Find your information in our database containing over 20,000 reports. I hope you learned something from it, even if it was that you should lay off the bubble tea because really, you probably have had enough of that stuff by now. Thailand came in second, with US$749 million through more than 31,000 bubble tea stores and other retail channels. A. Advertising prohibitions will also apply to such drinks. In 1987, a staff member had the idea of adding fen yuan (sweetened tapioca pudding) to her tea, resulting in the creation of the bubble tea pearl.2Introduction in SingaporeBubble tea was introduced to Singapore in 1992. Bubble Tea Popularity Statistics Singapore - Coub All rights reserved. Please do not hesitate to contact me. Furthermore, the shift of millennials toward such products owing to their demand for superior quality tea varieties with unique flavor offerings has aided in the global bubble tea market growth. Upgraded but still having issues? For instance, in September 2020, Chen Shucheng started a new bubble milk tea franchise in Singapore called Meme Xpress. 8 New Bubble Tea Launches In Singapore 2022 - GirlStyle Singapore Get detailed COVID-19 impact analysis on the Bubble Tea Market. If you are an admin, please authenticate by logging in again. The increase in bubble tea shops led to intense competition and price wars. Bubble tea is drunk by millions of people around the world every single day, even in countries that you might not expect! Both the Jiajia Milk Tea and Jiajia Boba have a refreshing combination of rich . Countries such as Vietnam and Taiwan are projected to have the largest sales. The size of the global Bubble Tea Market in 2019 was $2,407.6 million. There has been speculation linking tapioca balls to cancer, though most claims have been refuted following extended research. The hidden sugars in bubble tea, Confessions of a bubble tea addict: Not good for me, but it's been good to me. The beverage is now considered a mainstay due to its unique formulation. Singapore: bubble tea consideration factors 2020 | Statista Use Ask Statista Research Service, The question asked was as follows: "Below are a list of factors that are important when choosing to purchase beverages. T&C*. The Tea segment in Singapore is projected to grow by 2.16% (2023-2025) resulting in a market volume of US$807.70m in 2025. . Access to this and all other statistics on 80,000 topics from, Show sources information Moreover, the emergence of do-it-yourself kits and classes allowed people to make their own bubble tea.10 As with other food fads, the novelty of the drink quickly wore off. GrabFood is an extended service of Grab, the transportation network company, that does food deliveries. "Important factors when considering a bubble tea purchase in Singapore in 2020." Due to increasing consumer demand, GrabFood now has close to 4,000 bubble tea outlets in their network, which is a 200 percent growth in outlets for the region. In Malaysia, Columbia Asia dietitian, Kong Woan Fei told local media that depending on the sugar used, one cup of bubble tea can contain at least 370 calories. Retrieved from NewspaperSG.7. Looking forward to work together in the future, It has been a delightful experience working with you guys. You need at least a Starter Account to use this feature. Apart from this, coffee flavor is also anticipated to hold a strong market share in the forecast period owing to the escalated demand for coffee as a healthy beverage. Although people of all ages frequently enjoy bubble teas across the globe, younger people tend to drink them more frequently. "Number of bubble tea outlets in Singapore in 2019, by brand." Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Bubble tea | Infopedia - National Library Board Very satisfied with the overall report as it has helped me to build strategies for my business, This is regarding the recent report I bought from Fortune Business insights. The bubble tea market in China is estimated to have an annual turnover of US$20 billion, saturating and hyper competitive.. Retrieved from NewspaperSG.6. Bubble tea has been gaining traction in emerging markets, owing to rise in its popularity.Furthermore, growth in health consciousness and increase in adoption of healthy beverages such as green tea, black tea, oolong tea, and white tea among consumers drive the market growth. In addition, the growing gastronomic tourism, rising number of health-conscious individuals, and increased social media influences further paved the way toward growing potential. A paid subscription is required for full access. Customers also have the option of adjusting the drinks sugar level. Today, bubble tea consumption in China surpasses that of coffee and many other traditional beverages. 1. Theres a lot more to bubble tea than meets the eye, and weve discovered all of the reasons that its a global favorite. Register in seconds and access exclusive features. Moreover, countries such as Japan, China, the U.S., and Canada are the major consumers of pearl milk tea and have also experienced a slight dip in their growth due to hindrances in production as well as supply chains during the year 2020-21. Retrieved from NewspaperSG.5. The first bubble tea shop was Bubble Tea Garden in Marina Square, owned by Ann Chew. Perhaps bubble tea brands should work towards designing more nutritious versions of their drinks without losing the signature taste and appeal which has made the drink so popular in Southeast Asia. You only have access to basic statistics. Apart from the U.S. and Asian countries, the trend of milk tea is also extensively growing amongst individuals residing in the Middle East and Africa. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). The Straits Times, p. 15. According to a study published in the National Library of Medicine, in 2022, chewing tapioca pearls can increase salivary C-protein (CRP) and calcium (Ca) levels. Bubble tea was introduced to Singapore in 1992. . The data also revealed the regions favourite flavour (hazelnut), topping (pearl) and the time most people order bubble tea (lunchtime). You need a Statista Account for unlimited access. However, consumers love for bubble tea wont change anytime soon, but they will vote for their favourite brands with their wallets.. If you are an admin, please authenticate by logging in again. Looking forward to work together on similar projects, We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. Moreover, rise in consumption of flavored bubble tea in young generation fuels thebubble tea market growth. The bubble tea industry has a good product gross margin of 60 per cent to 70 per cent, the release said. Southeast Asia's bubble tea craze | The ASEAN Post Chewy tapioca balls or different flavored jellies are then added to give bubble tea the fun, chewy texture that it is known for! Retrieved from NewspaperSG.11. They are made from cassava starch, a common ingredient in Brazilian culture, and they take time, effort, and skill to make properly. Tapioca balls or "pearls" are often added to the concoction as well. As a Premium user you get access to the detailed source references and background information about this statistic. This beverage has undergone a few waves of popularity in Singapore. Its iced or hot black or green tea mixed with chewy tapioca balls that are often flavored. To use individual functions (e.g., mark statistics as favourites, set We dont recommend anyone making it a daily indulgence. Which is the leading segment based on the product type in the market? Retrieved from NewspaperSG.15. IN FOCUS: Singapore's love affair with bubble tea - CNA The market value of the bubble tea market is anticipated to reach a high of US$ 5.82 billion by the year 2032. (2002, January 13). Bubble tea truly is an international drink! In some instances, a hot version of the tea is also available. For instance, in April 2020, a bubble tea company Chatime launched oat milk-based tea, such as Grass Jelly Roasted Milk Tea and Chatime Pearl Milk Tea, for lactose intolerant consumers. Based on bubble tea market forecast, the liquid component was the most prominent segment accounting for the highest share in the bubble tea market. October 22, 2019. On the basis of flavor, it is categorized into original flavor, coffee flavor, fruit flavor, chocolate flavor, and others. Singapore: bubble tea outlets by brand 2019 | Statista This file photo shows a group of girls drinking bubble tea. The United States and Australia were both introduced to bubble tea in the mid-1990s, and it has been growing in popularity ever since. There is also a wide selection of items that can be added to the tea; for instance, pearls, pudding and jelly. Save my name and email in this browser for the next time I comment.
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